Made You Look Marketing

A musician since childhood, Chronixx, now in his early 20s, is one of Jamaica’s top reggae artists.

His debut EP, Dread & Terrible, was released April 2014. Since then, his rise to international stardom has made considerable headway. Chronixx has performed on The Tonight Show Starring Jimmy Fallon, topped the Billboard Reggae chart, toured Europe with his band Zincfence Redemption, and made fans worldwide with the hit song “Here Comes Trouble”.

We traveled to Jamaica to visit Chronixx and work on some projects together, including, Capture Land, a look book featuring the LRG Summer 2015 Collection.

To shoot the look book, Chronixx, Teflon, Shaydz, and Jahkime took us to Orange Street’s Rockers International, a record store founded almost 40 years ago by reggae legend Augustus Pablo. His son, Addis, was kind enough to let us in to spend an afternoon listening to classic reggae music on old 45s.

We also took pictures at 41 Fleet Street, where artists have revived a formerly downtrodden area of Kingston and turned it into a community gathering place. In and around the Orange and Fleet Street neighborhoods, friendly and familiar faces welcomed us into their yards and houses to converse, take pictures, and escape the fierce tropical Sun.

We are proud to support Chronixx in his mission to uplift the youth and build upon the musical legacy of his forefathers.

Trap God - An Interactive Photo Exhibition, which paid tribute to none other than Trap Legend, Gucci Mane. Guests were ushered into a church located in East Atlanta's Zone 6, which featured mock exhibits of everyday scenes from the Trap. Exclusive to the event were Cam Kirk's extensive collection of never-before-seen photos of Gucci Mane. Check out photos from the event below - and be on the lookout for more from LRG and Cam Kirk.

We traveled to Houston, TX to capture local rap duo The Sauce Twinz for LRG's Spring 2015 campaign. 

Grammy party for ATL production giants, Sonny Digital & Metro Boomin. Located on the rooftops of Downtown LA our guests enjoyed an extended set from DJ Norm Rockwell, and a special THC-infused dining menu.

For Holiday 2013 We assembled Quavo and TakeOff of Atlanta rap group Migos who created the breakout hit "Versace", and Visionary Music Group/Def Jam Recordings artist, Logic, who earned XXL Freshman 2013 on the strength of Young Sinatra: Welcome to Forever. Featuring groups like Savages, The Great Escape, Legacy and The Natural, the delivery is marked by key pieces including the Savage Safari Windbreaker, The Hideout 47 pullover Hoody, 47 legacy Parka, Lasting Legacy Crewneck, and the Lifted Glory Sweatshirt.

THE RAP QUOTES OPENING AT GALLERY 1988

Gallery 1988 east played host to one of the most original and involved Hip hop related art movements to date, The Rap Quotes Gallery by Artist Jay Shells and Hosted by Murs. Gallery attendees were treated with visuals of the Rap Quotes signs themselves along with photos of them posted up in their respective locations.

The Upper Echelon Fall 2013 collection is further elevated with a lookbook that was shot amidst the diverse terrain encountered in Portland, Oregon that provided the perfect backdrop for an assortment of gear and accessories. Featuring Grand Hustle rapper/G.O.O.D. Music producer Travi$ Scott who earned a variety of stripes in 2013 - including XXL Freshman Class of 2013, a hit single with 2 Chainz and T.I., and a critically acclaimed EP Owl Pharaoh